Delligatti permission to test the Big Mac in Uniontown, using only McDonald’s ingredients. After lobbying by Ralph Lanphar, a regional manager in Columbus, Ohio, headquarters gave Mr.
Top executives worried that any addition to the limited McDonald’s menu would gum up the works, and that a higher-priced burger - the basic McDonald’s hamburger cost just 18 cents - would alienate customers. He proposed to company executives that they add a double-patty hamburger to the McDonald’s menu, something along the lines of the Big Boy, that could put a dent in sales of Burger King’s Whopper. Delligatti, who opened the first McDonald’s in western Pennsylvania in 1957, owned about a dozen franchises in the Pittsburgh area by the mid-1960s, but he struggled to compete with the Big Boy and Burger King chains. The death was confirmed by his son Michael. Jim Delligatti, the McDonald’s franchise owner who invented the Big Mac, died on Monday at his home in Fox Chapel, Pa. Today, the company sells about 550 million Big Macs annually in the United States alone, and millions more in 100 countries around the world. By 1969, it accounted for 19 percent of the company’s total sales.
A year later, the Big Mac was on the menu at McDonald’s restaurants all over the United States. Introduced by a local McDonald’s, it was called the Big Mac, and for 45 cents it delivered, as a 1970s jingle would have it, “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun.” In April 1967, hamburger lovers in Uniontown, Pa., south of Pittsburgh, met a newer, bigger burger.
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